When You Find Your Niche
If I see that a particular topic is hot, I’ll make a note of it and look at more targeted sub-niches later on at more specialized sites (which I’ll show you shortly).
Lycos Top 50 – http://50.lycos.com
The Lycos Top 50 is another site, like Google Zeitgeist, where I will review the latest trends and look for hot topics to explore further. I will also look at Yahoo! Buzz for ideas as well
(see below).
Yahoo! Buzz – http://buzz.yahoo.com
eBay Pulse – http://pulse.ebay.com
The eBay Pulse site is a great place to start looking at sub-niches.
Niche Marketing
What I will do is select the category first (using the topics I’ve gathered from looking at the previous sites), then look for profitable sub-niches by then selecting a sub-category.
The best chance for success is if I am as specific as possible with my niche selection. In the example below, I don’twant to sell to the “crafts” niche.
I want to sell to grandmothers who enjoy giving their latch rug hooking gifts to their families and friends.
Whatever. You get the idea.
Also, I’ll always check the largest stores as well to see what they’re selling.
There has to be a reason they are the largest stores.
They must be doing something right.
eBay also puts out a PDF report of their hottest categories each month, available at
http://pages.ebay.com/sellercentral/hotitems.pdf.
Now that I have some potential sub-niches to work with, I want to see how much of a market there is
there.
Just because a sub-niche is popular doesn’t mean people spend money on it.
Amazon - http://www.amazon.com
Amazon is a great place to see what currently exists for any given sub-niche.
Chances are, the more books there are written on that subject, the more that market spends on those topics.
First I specify “Books” to search. Then I enter my niche, in this case “crafts.”
Uh oh.
There are WAY too many books returned.
This niche is not targeted enough.
It is too “mainstream.”
Stay tuned for lesson 3 of My Hot Niche Marketing Formula but in the meantime please leave a comment below and tell me what you think so far..
